The Postum Cereal Company was formed in 1896 to market Postum, a coffee substitute made out of wheat bran and molasses.
In 1897 Post introduced a cereal that he called Grape-Nuts. This was followed in 1904 by Elijah Manna, a cornflake cereal that would not be a hit with consumers until it was renamed Post Toastiest.
Some years later, in 1929, this company acquired the General Foods Company owned by Clarence Birdseye.
In 1985, Philip Morris purchased General Foods and acquired its Post Cereal Division, which had a declining sales problem.
Philip Morris purchased Kraft in 1988 and in 1989 Kraft and General Foods were merged into one giant entity.
Ralcorp Holdings acquired Post Cereal from Kraft Foods for $2.6 billion and that acquisition was completed August 4, 2008 with the hopping to add a maker of well-known food brands to its stable of business.
In 2011, Ralcorp decided to split Post Foods into a separate company. The spinoff was completed on February 7, 2012.
Breakfast cereal brand of Post
